Garanti POS Animations in Action

Project Sheet

Client Name: GarantiBank
Project Name: Character Design and Animations
Service Type: Print, Web

Illustrators and Animators
Engin Yagmurdereli, Art Director
O.Emre Erkmen, Art Director

Character Design and Animations


Properly designed and fine tuned characters bring many advantages for the brands. Independent from brand's identity, a character can communicate through a variety of tones to the brand's sub audience.

POSman in action

Another benefit of a character is its ability to appear on different occasions like new year, mothers' day, valentines' day, holidays etc. with only little modifications.

POSman

POSman is a character we designed for Garanti Bank to communicate to it's merchants on a B2B level. Over 250.000 merchants means very different levels of education, income and perception. POSman is communicating to those merchants for more than 3 years with success. Since his premiere, he is running from banners to the POSta mag's cover, from campaign ads to celebration messages.

POSman in action

Benefit Animations

Reading habit in Turkey is poorly developed. When you add screen reading complications to that lack of habit, it is becoming harder to deliver messages through text only messages. That's where internet's interactivity and rich media opportunities come handy. When you decode your message in an entertaining, moving animation episodes, it reaches to your audience, no matter how much they are cultivated.

GarantiPOS Animation Characters

Our benefit animations helping Garanti Bank in their B2B web site garantipos.com.tr and their e-commerce site eticaret.garanti.com.tr. While Garanti Bank can stick with it's serious, financial corporate image, those animations are providing information about the benefits of becoming a Garanti Bank's merchant or the benefits of e-commerce in general in a more relaxed, fun, and entertaining way.

"How to?" Animations

Printed manuals tend to become old or lost in time. As a result, call centers' help desk load is increasing with time. At this point carrying those manuals to the internet in an interactive level is providing an effective solution due to internet's continuity, sustainability and availability.

POS guide

Instead of one way communication and static information, animated manuals provide interactivity and step by step information.